Sleep Experts expands to Austin market with 10 stores planned for 2012

Retailer introduces its "Love your mattress" guarantee and Gift of Sleep donation program to Central Texas 

Austin, Texas (PRWEB) May 3, 2012 – Sleep Experts, the retailer that wants customers to "Love your mattress", is expanding to the Austin market, with four stores open this week in Steiner Ranch, Cedar Park, Round Rock and Sunset Valley. The company expects to have 10 stores operating in the Central Texas market by the end of 2012. 

Founded in 2003 by former Austin residents Chris and Christine Cook, Sleep Experts has grown to 39 stores in the Dallas-Fort Worth market.  With a mission to provide great customer service, and a commitment to helping families in need, the Cooks have created a strong company culture and gained a loyal customer base in North Texas. 

"When we launched Sleep Experts, we set out to raise the bar on consumer expectations by delivering the best quality, value and service available from a mattress retailer," said Christine Cook, Wife, Mom and President of Sleep Experts. "We are thrilled to be returning to Austin with a promise to help customers find a mattress they will love." 

Sharing the Gift of Sleep 
As part of their founding mission, the Cooks embraced the concept of conscious capitalism, making a promise to "do everything in our power to improve the communities in which we serve." Through the company's Share the Gift of Sleep program, founded by Christine Cook, Sleep Experts recycles customers' old beds for donation to local non-profit organizations serving women and children in crisis. To date, Sleep Experts has donated more than 9,000 beds totaling $600,000, resulting in more than a million nights of sleep for thousands of families in North Texas. The company has already established Austin partnerships with Center for Child Protection, Foundation Communities, SafePlace and Saint Louise House. 

"We are honored to be a community partner with Sleep Experts," said Michael Torres, Executive Director for Austin's Center for Child Protection. "Their gift of mattresses will make it possible for many abused and neglected children to stay in familial placements during their most difficult time of crisis." 

You’re Going to Love Your Mattress
Sleep Experts' mission to provide great customer service is the focus of the company’s Love Your Mattress&trade branding campaign and its exclusive One Year Love Your Mattress Guarantee&trade. This exclusive guarantee gives customers a full 365 days to exchange their mattresses if they are not completely satisfied. Employees go through months of training to educate customers and help them find the perfect match. 

Melder to lead Austin expansion 
Sleep Experts has named Gary Melder as Austin General Manager. Melder has been a District Manager at Sleep Experts for six years and has played a key role in Sleep Experts' exceptional growth in DFW. 

"Gary is a great leader and will be a guiding force as we scale our operations to meet the needs of the Austin market," said CEO Chris Cook. "As we grow our business, it is important to keep the Sleep Experts culture intact and stay true to our mission to help customers find a mattress they will love." 

The following stores are now open: 

  • Lakeline - 11066 Pecan Park Blvd., Suite 417, Cedar Park, TX 78613; phone 512-994-3048 
  • Steiner Ranch - 5145 N. FM 620 Rd., Suite L110, Austin, TX 78732; phone 512-808-4305 
  • La Frontera - 2701 Parker Rd., Suite A550, Round Rock, TX 78681; phone 512-994-3024 
  • Sunset Valley - 5300 S. Mopac, Suite 504, Austin, TX 78749; phone 512-994-3022 

A fifth store in Great Hills will open within a month, and the company expects to open five more by the fall, for a total of 10 Austin locations this year. 

About Sleep Experts
Sleep Experts, a mattress retailer with 39 North Texas locations and expanding into the Austin area in 2012, offers a broad selection of innerspring mattresses, foam mattresses and air mattresses, with brands including Tempur-Pedic, ComforPedic, Simmons, Beautyrest, Kingsdown, Sleep Designs, Comfortaire and iMattress.  With a mission to exceed customers' expectations, the company offers an exclusive One Year Love Your Mattress Guarantee&trade. Recent accolades include the Greater Dallas Business Ethics Award, five consecutive Consumers' Choice Awards&trade, and five years on Dallas Business Journal's Best Places to Work list, ranking 6th in 2011. Sleep Experts shares the gift of sleep with families in need by donating customers' old mattresses to local non-profit organizations. For more information, visit or call (888) 55-SLEEP.